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Strategic audience / Targeting strategy

Create a persona of your desired audience and know how to target them correctly.

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How do we help?

Every decision you make, from product features to the choice of the right fonts, needs to answer to your customers or your strategic audience. A persona helps you to really understand the type of people you are talking to and is often used as a starting point when creating new strategies or products.

Profiler helps you to create new persona or replenish the existing ones with an unprecedented set of new insights, while giving you information on how to target them.

Create or modify a persona of your desired audience and know how to target them correctly.

Receive a 360° degree persona on your strategic audience.

Identify the country-specific elements for the personas created (media, personalities, brands, sport teams, events,...)

Verify / challenge your existing persona and discover new characteristics from more than 5000 insights of your audience.

Target them correctly based on the characteristics that you discovered in your persona.

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