Which bank stands out on the social network? (in us)
The performance of the top 10 US banks on Facebook were analysed over 6 months from 01/01/2015 to 01/06/2015. Bank of America is the best at engaging its audience, having 30.4% share of engagement among the brands on Facebook over the 6 months. Citibank US and Wells Cargo rank the second and the third in terms of engagement.
The most liked post during the period is with a picture eliciting thinking of the Umbrella Space Heater from Citibank US. The most commented publication belongs to one of American First Credit Union's drawing contest for Gift Cards, and the most shared publication is from Wells Cargo, which shared its newest commercial.
Capital One has the most local fans, and has the highest share of local fans. Bank of America is the most active bank with the highest share of posts during the 6 months period.
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