Which brand wins the fashion battle on the Social Network? (in Spain)
We analysed 15 Fashion brands in Spain on Facebook over 6 months from 01/01/2015 to 01/06/2015. Mango is the winner in terms of Engagement, accounted for 22.3% of share of engagement among the brands on Facebook in Spain over the 6 months period. H&M and Zara won the second and the third position of the podium.
The most liked post during the period comes with a photo of the new product promotion for summer from H&M. The most shared publication, at the same time being the most commented one, belongs to one of Shana Shops’ drawing contests, which called for Likes, Comments and Shares.
H&M has the most local fans, with the highest number and share of local fans. Having the highest share of posts during the 6 months period, Oysho is the most active one among the 15 brands.
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