Social Intelligence Is Changing Market Research
The 2016 customer demands more.
They want you to adapt to their constantly changing interests, behaviours and preferences. It’s not about personalisation, but relevancy. With the right insight, marketers can create and deliver extremely targeted content, offers and ads to appeal specifically to very defined segments of their target audience.
What can a brand achieve with a social intelligence strategy? The applications are endless and cross-departmental. Uncover the who, the what and the why. Apply audience insight to an electronic customer-relationship-management strategy to drive the understanding behind evolving customer segments; how they think, act and engage. Apply relationship insights to your partnership development strategy, and collaborate with the right brands.
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