Profiler takes consumer profiling & market research to a whole new level
“Research is creating new knowledge” - Neil Armstrong
All successful businesses conduct research on a continual basis to keep up with market trends and to maintain a competitive edge. Regardless of whether you are starting or expanding your business, market research is essential to understand your target market, build your marketing plan and ultimately increase sales. But cons of traditional market researches are numerous :
- Time consuming
- Limited number of questions
That is why we created Profiler, the tool takes consumer profiling & market research to a whole new level.
The new solution unlocks and harnesses the power of the data that lies behind Facebook.
On the social network we all share details about our life: things we do, things we like, who we are connected with, the music we love, the causes we defend, who we vote for, what we buy or consume, what sports we practice, what media we watch, read or listen, etc. In other words : Actionable Insights.
Profiler takes all this Facebook data in order to create persona with exclusive insights (> 3500 criteria) about consumer demographics, interests, behaviours and much more. As a result, the market research outputs are highly accurate, and attractive to marketers and other marketing professionals seeking to identify new opportunities for growth or channels to connect with consumers. The service qualifies the audience of your choice (Customer database, Facebook fans, People interested in a Brand, Website visitors, etc.) on almost any type of criteria. Our new market study approach allows you to ask an unlimited number of questions to an incomparable sized panel.
With Profiler you can get to know what really inspires and motivates your target groups. Profiler helps Agencies and Brands to increase their customer Intelligence.
Remember , Knowledge is power and your customers are your greatest source.
Success is about choices. Profiler offers actionable insights that will help you take the wisest choices among all your Strategic Marketing activities .
- Overall Brand strategy
- Media Planning
- Content Marketing
- Products Offers
Knowing and understanding your customer’s interests and behaviours is at the center of every successful business and is critical to drive performance across all marketing initiatives.
More Info Here
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