4 reasons for conducting market research !
1. Consumers increasingly determining more
The consumers are still defining to a large extent the success of new products and services. With market research you know what is going on and what the expectations of the consumers is with regards to new ideas or plans that are present in your company.
2. Content marketing even more important in 2016
Content was the buzzword of 2015. Content strategy will be as important in 2016. Market research can yield remarkable results with a lot of PR value. This is a form of content marketing which not only has value through social media or a website but also a potential exposure through mainstream media.
3.Growth of smartphone owners
Smartphones are part of our society in 2016 even more than ever. Eight out of ten people in Europe have a smartphone, according to the Smart Electronics Monitor. Of the 18-35 year olds, this is even 92%. This is good news for market research. The functionality and behaviour of smartphones offers new opportunities for market research.
4. More & More specific audiences
Through targeting, it is becoming easier to reach a specific audience. This means that research can increasingly zoom in on audiences. The more information about your target market, the higher the probability of results of your marketing efforts.
For marketers, research is not only used for the purpose of learning, it is also a critical component needed to make good decisions. Market research does this by giving marketers an overview of what is likely to occur and, when done well, offers alternative choices that can be made. For instance, good research may suggest multiple options for introducing new products or entering new markets. In most cases marketing decisions prove less risky when the marketer can select from more than one option.
Our solution named Profiler, is a market research and audience profiling tool giving you the possibility to ask over 3500 questions, compare your target audience with a reference audience. So you are comparing apples with apples and not apples with pears. And get a report with meaningful insights within an hour.
Written by S.Onal
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