We are delighted to announce that Social Karma is joining Synthesio

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Profiler persona Photo credit: Jon Verhoeft


Dear Social Karma Customers,

Four years ago Social Karma was founded to create the leader in Social Media Analytics and Audience Insights. This adventure has been difficult at times, but always enriching and exciting, as Social Karma was able to use Social Media Data to create unequalled value for global Advertisers and agencies.

Four years later, we are delighted to announce that Social Karma is joining Synthesio, the leading Global Social Intelligence platform, to continue this journey to provide the strongest real-time capabilities to build audience personas, provide audience insights and offer new levels of owned channel analysis to Synthesio’s global users.

In the coming months, Social Karma’s solutions will be fully integrated into Synthesio’s platform, and together we will deliver new solutions based on our respective skills and platforms. However, one thing will be sure, together we will offer the deepest, richest and most comprehensive insights based on Social Data. Starting today, Social Karma’s team is fully integrated within Synthesio as part of this merger, and our office is officially Synthesio’s first office in Belgium.

I want to also thank everyone who has ever worked on this project of ours: our investors (Internet Attitude), our board and last but not least, the amazing Social Karma team, without whom none of this would have been possible.

And of course, last, but certainly not least, I want to thank you, our loyal Social Karma customers. You have trusted us to provide you with the strategic insights that you needed, and I truly think of all of you as a part of the Social Karma family.

Thank you!

Thierry Soubestre CEO and Founder of Social Karma

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