Discover the new PROFILER features

  • News

At Social Karma, we are committed to continuously improve our solutions based on your feedback! Here are the new features that are now live on the PROFILER Audience Insights Platform.


Profiler Explorer



Profiler Explorer

This new dynamic visualization allows you to navigate through all the interests available in your study. You will be able to zoom in very quickly on specific families to get a quick overview of the most relevant insights and add them to your Persona.

Persona Catalog



Persona Catalog

How to create fast and easy stunning Personas? How can you inspire from best practices and not start from scratch? We have updated our Persona generation engine, which gives you the ability to create a Persona from scratch, duplicate an existing Persona or use a template from our Persona catalog.

Persona Families



Persona Families

We have extended our Persona with a new family visualization. You can now analyze the larger categories or families of your Audience (Ex: Sports, Hobbies, Technology, …), which will allow you to understand if they are more tech savvy or sport fanatics.

Personal Customizations



Personal Customizations

On top of that, your Persona can now be completely personalized: company logo, colors, texts, and we also added more visualizations for different widgets.

Improved PDF export



Improved PDF export

Finally, we updated our PDF export engine to make it more reliable and easier to use.

Enjoy the new features and don’t hesitate to give us feedback, so we can keep improving! Simply send us an email at info@social-karma.eu with your feedback or questions.

Have a great day!
The Social Karma Team



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